Tag Archives: jezebel

bic-for-her-pens

On Bic’s girlie-pens

Bic’s girlie-pens have transported Amazon reviewers to a glittering apex of sarcasm, much to the gratitude of bored office workers and bloggers everywhere. (And imagine, dear reader, your indebtedness if you happen to be both, like I am.) But it seems the only discernible sin Bic committed was committing itself–by explicitly labeling the pens “For Her.” If it weren’t for that artless caveat, these pastel pens would have gone ignored just like pink razors, chartreuse hammers, puce penknives and whatever else people like me slap some lazy branding on to sell to…well, other people like me. Continue reading